The ATM Strategy for Content That Converts
Use a 90/10 value-to-sales ratio with actionable content to build trust and drive purchases.
- Post actionable, result-driven content (not vague tips) — these are the 'right currency' your audience can actually use
- Follow a 90% value / 10% ask ratio so your audience feels indebted before you pitch
- Wrong currency: generic tips like 'eat more protein'; right currency: step-by-step how-tos that create real results
- When your free content already solves the problem, your paid offer becomes the obvious next step